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Some of the websites, thought leadership pieces, and products I’ve launched

PAN Global Site

I led the team that refreshed pre-hire testing powerhouse PAN’s site and product line to give us a stronger USP around a single sign-on to a world of employee assessment and survey options. We increased lead flow by 200% and were later acquired by certification leader PSI Services.

Talview Site

When classes went virtual in 2020, Talview experienced a surge in inquiries for its remote proctoring solution. I was the lead copywriter and project owner on Talview’s site to market its dual mission of helping organizations and schools hire faster and conduct online exams more securely.

Critical Thinking E-book

I crafted Pearson’s message for its Critical Thinking training line by asking “How do you become a Critical Thinking organization from the frontline to the boardroom?” This e-book was downloaded thousands of times and helped T&D teams see how impactful the training could be.

Remote Hiring Trends Survey

With Covid-19 accelerating everyone’s transformation to remote work, I explored the key trends talent leaders and recruiters expected to see in 2021. I co-led the development and promotion of an email and social survey answered by 145 companies including Amazon, Disney, and Zoom.

Job Prep Launch

I led the team that built “Am I Job Ready?”, a workplace skills curriculum for students offering assessment & training in areas such as innovation, creativity, and coping with pressure. Over 30 schools and WFD agencies signed up in the first year.

Greeting Card App

In 2010, I created a greeting card service for salespeople! It let sales reps easily send a printed card with a personalized note to prospects or clients after a call. We mailed a few thousand cards and generated buzz in sales magazines.

“What Chad does is simply brilliant.
He both builds the strategy and executes it flawlessly.”